Wanna know why Apple is designed so well?

Here is a video clip from "Objectified" an industrial design documentary.  In the clip, Jonathan Ive, Apple's chief designer, discusses the thoughts and details that go into making a few Apple products.  You can really tell the passion and thought that is put into every aspect of what they sell.  Even as I type this blog entry on my Mac book Pro, I can feel and see the difference in engineering over my Dell laptop.  If you have never experienced an Apple product, go on down to the Apple store in a mall near you.

Check it: